Transforming organizations by developing human-centered leaders

The organizations that first understand the context of Volatility, Uncertainty, Complexity and Ambiguity, and that place leadership and wellbeing as strategic priorities, will have a competitive advantage that’s hard to copy, increasing their economic value through

Leadership Training

We design and deliver customized leadership training programs, like workshops, lectures and e-learning programs:

Wellbeing Leadership as an organizational competitive advantage.
How to be an effective leader-coach.
Foundations for Leadership in high-tech.
Executive Leadership Effectiveness.
High-Performance Leadership with balance.
Skills for high-potential new leaders.


As partners with our clients, we help businesses succeed by generating impact in these core areas:

Leadership Development.
Wellbeing Organizational Strategy.
Working Environment.

Executive Coaching & Mentoring

We help individuals succeed by coaching and mentoring leaders, from entry to C-level, with our unique proposal.

Want to know more about our services?

Contact us


Julian Lorenzo Farrapeira

Founder & Managing Director

Top HR Influencer 2021, the most important ranking of People Management leaders in LATAM.

He was Head of HR LATAM for companies from Silicon Valley, and also responsible for developing leaders such as People Business Partner Leader LATAM at Mercado Libre, the most valuable company in Latin America and one of the 10 best companies to work for in the world, (GPTW). PBP Focal Point at the same company of Wellbeing, Leadership, Culture & Engagement for Brazil (10,000 employees).

In Spain, Julian, our Xuli, worked with his mentor Santiago Vazquez at R Telecommunications, helping develop the world's first people management model for higher levels of well-being at work -- a success story for the IE Business School and the European Agency for Occupational Safety and Health. In addition, the company was ranked one of the 50 best companies to work for in Europe in 2013.

He is Executive Coach and co-author of Emerging Coaching: Positive Psychology for a New Leadership.

Certified in Linking HR Strategy to Business Success (University of California, Irvine), MBA (IESIDE Business Institute, where he was the #1 of his promotion/class), Change Management in International Economics and Business (Bremerhaven University of Applied Sciences, Germany), and Bachelor of Business Administration (University of Vigo).

Senior Associates who have delivered unique experiences at Wellbeing Leadership Center:

Raquel Peña Alonso

Head of Learning & Development en Mollie, a Fintech unicorn in Europe.

More than 5,000 leaders trained as BTS Director in LATAM.

Former Head of Talent Development at Loggi, tech unicorn in Brazil.

Graduated in Business Management and Administration, and Technical Engineering in Management Computer Systems at Deusto University.

Patricia Serra

Associate Executive & Team Coach at Lee Hecht Harrison and FESA Advisory and Co-author of Sustainable Happiness.

20+ years of executive experience in multinationals, like BRF or BMJ in Brazil, Holland and Argentina.

Executive and organizational coach certified by Columbia University, Team Coach certified by Erickson Coaching International, and certified PCC by ICF (International Coach Federation).

Julie Weste

Global Executive Coach & Wellbeing Practitioner. Specializations in strengths, meaning and Whole Brain® thinking.

25+ years of experience leading transformation, cultural change and organizational development, including in multinationals such as Kraft Foods and Mondelēz International.

MBA, Master of Applied Positive Psychology (MAPP), and Executive Education at Harvard Business School.

Malu Fuchshuber

Certified High-Performance & Executive Coach. Mindfulness, Yoga & Meditation expert certified in India, USA and Brazil. She has worked since 2006 as a coach, mentor and facilitator of Mindfulness, Performance & Wellbeing to executives.

15+ years of executive experience in the medical services industry.

Master of Business Administration at IBMEC and Master's in Management Systems at FGV.


The book written by Santiago Vazquez Blanco and Julian Lorenzo Farrapeira is available in Spain and Mexico. Soon in Brazil.

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